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A leading importer of popular tobacco brands operating in the European Union (EU) market and beyond. We serve customers in 35 countries around the world and are actively expanding our presence, developing new markets and increasing our product range. The main market for us is the European Union, where we strive to provide customers with high-quality products through a developed infrastructure and a professional team.

Our headquarters are located in Latvia, and we have a significant presence in Germany and Spain through our subsidiaries NewTobacco and SlibGroup. Thanks to excise warehouses and the necessary licenses, we work strictly in accordance with EU legislation, legally supplying tobacco products to the market. In 2024, we successfully implemented the Track n Trace system and are now actively providing services in this area.

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What is Track and Trace?

The Track and Trace system is an automated solution for tracking the movement of goods, which are subject to mandatory labeling. Each package of tobacco products receives a unique code that acts as a passport, allowing you to trace the path of the product from the manufacturer to the consumer. This system controls every stage of the supply chain, protecting products from counterfeiting and helping states combat illegal trade and tax evasion.

The Tobacco Products Directive in EU
Interaction with the system

To work with the "Track and Trace" system, specialized solutions are needed, which are provided by certified companies. There are six such companies in the EU, and each of them offers infrastructure and software that ensures that all processes comply with legal requirements.

Partnership with Dentsu

Quokka Group has chosen Dentsu as its key partner to provide work with the Track and Trace system. We work closely with Dentsu to offer our customers a full range of solutions for generating and managing unique identification codes. This partnership allows us to ensure that all processes fully comply with the requirements of European regulators.

Main functions

Providing access to the system

Dentsu provides STORAGE solutions for code generation andmanagement, which is necessary to work with the "Track andTrace" system.

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Integration and automation of processes

We help to integrate the "Track and Trace” into production andlogistics processes, providing automation of scanning and datalogging at all stages.

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Compliance with legislation

The Quokka Group actively supports enterprises in complying withall the requirements established by the EU Directive, includingstandards for the tracking and control of tobacco products.

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Primary Repository — the key to the "Track and Trace" system

A special license required to work with the Track and Trace system. This license can only be obtained by manufacturers or importers of tobacco products, if the manufacturer is located outside the EU. It provides an opportunity to order primary codes for product labeling and ensures its full traceability in the market.

The process of obtaining and complexity

Obtaining a license to use the Primary Repository is a long and complex process that requires registration in the EU, as well as significant costs and overcoming bureaucratic obstacles. Not every company can successfully complete all the stages of obtaining a license.

Quokka Group is your licensed partner

We already have a Primary Repository license and help the companies we work with to use our license and infrastructure to work with the Track and Trace system. This allows you to focus on your business, while we ensure full compliance with all legal requirements.

Data Provider and Supply chain management

To work in the Track and Trace system, it is not enough just to comply with legal requirements — you need a full-fledged system that helps manage the entire supply chain. It is important to have software that not only tracks the movement of goods, but also controls them at every stage, minimizing the risks of delays and errors.

Here, the key role is played by the data provider — specialized software that unites all participants in the supply chain into one system. This solution makes it easy to manage logistics, ensuring effective interaction between all participants, from production to delivery to the end user.

With the help of a number of provider companies, such as OSAPIENS, companies can easily monitor their products, know where they are, and make sure everything is working correctly and in accordance with the rules.

Our cooperation with Osapiens

We partner with Osapiens, a leading data provider that provides powerful and user-friendly supply chain management software.

What are EOID and FID?

EOID

(Economic Operator ID)

The unique identification number of your company in the Track and Trace system. It is needed so that the system knows exactly who you are — whether you are a manufacturer, importer or distributor.

EOID

(Facility ID)

A unique identification number for each of your objects, be it a warehouse, factory or store. This number allows the system to track exactly where your products are located at each stage of the journey from production to sale.

A step-by-step scenario for the movement of goods using specialized software

Primary code generation

Description: The manufacturer or importer creates unique codes for each product. This is only possible, if you have a Primary Repository license.

How: The codes are generated through a personal account in the system provided by the provider, in accordance with national specifications. These codes are assigned to specific product units and applied to the packaging.

1
Printing codes on certified equipment

Description: The codes are printed on specialized hardware, which must be certified and compatible with the software used.

How: Printers are used to print QR codes and barcodes that integrate with the software used. This ensures that the applied codes will be correctly read and processed at all stages of the supply chain.

2
Registration and transfer of data to the system

Description: Information about each code, including data about the product, its origin and current location, is sent to the system provided by the provider.

How: Data is automatically transmitted through integrated software, which ensures complete transparency and traceability of products at all stages of the supply chain.

3
Customs clearance of goods

Description: After applying the codes, the goods undergo customs clearance. Our company provides all services, including the application of labels or excise stamps and the fulfillment of all requirements related to labeling and accounting of goods.

How: We provide a full cycle of clearance, including packaging, labeling and customs clearance of products in accordance with legal requirements.

4
Sending the product to the customer (distributor)

Description: The prepared and labeled product is sent to the distributor for further sale.

How: The product is transferred to the distributor with full documentation, including all necessary data registered in the system.

5
Acceptance of the product by the distributor/retailer

Description: A distributor or retailer must have a scanner to read QR codes and barcodes upon receipt of the goods so that the system records receipt.

How: Scan the code when accepting the product to fix it in the system. If redistribution is required (for example, disassembling pallets into boxes or boxes into small bundles), a printer is required to print new codes. The equipment must be licensed and integrated with the software used.

6
Personal account with the data provider

Description: To work with the system, a distributor or retailer must have a personal account with a data provider. We recommend and collaborate with Osapiens, which provides supply chain management solutions.

How: Our company can help you with the registration and configuration of your personal account, as well as with the integration of all processes with the data provider to ensure full compliance and optimization of work.

7
Sale of goods to a retail shop

Description: An item is considered sold in the system when it is purchased by a retail outlet from a distributor.

How: The retail shop scans the code upon receipt of the goods, and the system records the fact of sale of the goods to this point.

8
Reports and controls

Description: Based on the collected data, reports are generated that are used to verify and control the legality of transactions with the product.

How: Regulators, manufacturers and distributors can access reports through personal accounts, which simplifies monitoring and control of product movement.

9

Advantages of working with Quokka Group

Comprehensive solutions

We offer comprehensive solutions that cover all aspects of working with the Track and Trace system, including the generation and management of unique codes, automation of processes, as well as full compliance with EU legislative requirements.

Simplifying complex processes

Obtaining a license and registering in the Track and Trace system require compliance with many regulations and passing bureaucratic procedures. We facilitate this process by providing you with a turnkey solution.

Expertise and support

Our specialists will provide you with full support at every stage, from initial registration to system management, which will allow you to focus on your core business.

Sorting, labeling, applying etiquette, storage

Quokka Group offers services for sorting, labeling and storage of products in excise warehouses in Latvia and Germany, which ensures full compliance with the requirements of Track and Trace.

Support in obtaining the status of a member of the Track and Trace system

We provide full support in obtaining the status of a member of the Track and Trace system, including the preparation of necessary documentation and technical support.

Obtaining codes for Track and Trace for the end customer in the EU

We help you to obtain the necessary codes for Track and Trace, ensuring full compliance of products with the requirements of EU legislation.

Marking in accordance with Track and Trace in the EU

We ensure the correct labeling of products in accordance with the requirements of Track and Trace throughout the EU.

Applying the etiquette in accordance with the requirements of the end customer

We guarantee that all products will have labels that meet the requirements of the end customer.

Storage of goods on the territory of the EU within the excise warehouse

Your goods will be safely stored in excise warehouses in Latvia and Germany, which ensures their safety and compliance with EU requirements.

Sticking of excise stamps

We provide services for the labeling of excise stamps, ensuring that products comply with legal requirements.

The ability to split a batch of goods into different countries with the receipt of codes for each country

We offer services for breaking down shipments and obtaining codes for each EU country, which allows you to manage shipments flexibly.

Shipping of goods throughout Europe with the possibility of providing insurance when transporting goods within the framework of EAD

We will arrange the delivery of your products throughout Europe and offer insurance for the transportation of goods.

Registration of tastes in the EU-CEG system

We help with the registration of new flavors in the EU-CEG system, ensuring that products comply with European requirements.

Laboratory tests of shock absorbers for compliance with TPD

We will arrange laboratory tests to ensure that your products meet the requirements of TPD 2014/40/EU.

Introduction of new trademarks to the EU market

We promote the introduction of new brands to the EU market using our knowledge and experience.

Own sales representatives in Germanyand Spain

Our company has its own sales representatives in Germany and Spain, which allows us to effectively promote your products in this market.

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The Tobacco Products Directive (2014/40/EU) entered into force on 19 May 2014 and became applicable in EU countries on 20 May 2016.

The Directive lays down rules governing the manufacture, presentation and sale of tobacco and related products.

These include cigarettes, roll your own tobacco, pipe tobacco, cigars, cigarillos, smokeless tobacco, electronic cigarettes and herbal products for smoking.

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Quokka Group - A leading importer of popular tobacco brands

Raunas ielā 41 - 13A, Rīga, LV-1084